October 19, 2021 351Studio

Ed Sheeran – Bad Habits (Official Comic Book Video) [Case Study]

The thing you love the most when you work for the biggest artists in the world is that you are surrounded by a ton of masterminds and professionals in their fields who are always ready to jump in with some creative solutions that blow your mind. No matter how good you are in your field, you’ll always catch yourself in a situation that will change your mindset and hugely impact you and your professional career.

Of course, you can’t lie that you are not feeling honored to work for Ed Sheeran, Bruno Mars, Cardi B, etc., but at the end of the day, the knowledge you gain and the experience you get, worth more than anything you’ll earn from that project.


Working on the Ed Sheeran’s Bad Habits comic book video was precisely that situation, where you simply are enjoying the entire process, starting from the initial conversations and ending up with congratulations and eagerness for working together on another project soon.



Maybe the process of turning the Bad Habits actual video into a comic book version didn’t allow us to show our full creative potential, but it gave us room to emphasize our expertise and capabilities to the greatest extent. Probably the biggest challenge was to put a new life in the requested old-school comic style that was so popular in the 1970s, to keep that imperfection and humanity and make it look less contemporary, but at the same time, to make it look fresh and cool.


Therefore, we decided to invest our time in the line drawings that made this video feel really special. The characters’ design was also a tricky part. Just а few touches with the brushes made the characters more or less scary, so we needed to be very careful in finding the perfect balance.



Keeping the attention of the viewers with sophisticated taste throughout the entire video without using some crazy animations is really tough nowadays, but thanks to the excellent editing, detailed images, camera movement, and storyline, we pass this very successfully.

At the very end, we were thrilled to announce that we have another fantastic video with stellar quality that brings a ton of compliments and kind words to our address. Furthermore, it opens a new world for us, so a few weeks after extending our team of illustrators and animators, we are proud to announce that we are ready for new challenges.


Enjoy watching the full official comic book video and the whole finished product below:


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